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Created a cohesive brand and experience system for ESA Yoga, integrating visual identity, digital structure, and user experience. The project translated the studio’s philosophy into a clear and accessible brand language across physical and digital touchpoints.
Westchester, NY
Esa Yoga
Led user research, brand system development, and feature definition—translating a lifestyle concept into a structured digital and product experience.
November 2, 2020
A cohesive brand and experience system with clear direction—aligning user needs, positioning, and scalable product thinking
Balanced brand expression with usability—ensuring every feature and interaction reinforced the intended experience while remaining intuitive and extensible.
Defined a connected system across brand, digital interface, and product direction—grounded in user insights and structured for consistency and growth.
Translate a lifestyle-driven vision into a clear, usable system. Opportunity: use research and feature definition to align brand, experience, and product direction into something coherent and actionable.
